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How to Implement a Content Marketing Platform in a Global B2B Organization
Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing…   →   Source: Content Marketing Institute
7 Steps to Grow a Blog Post
Last week I talked about how writers seem like magicians, because we have the power…   →   Source: Copyblogger
How to Create Content for the Technical B2B Buyer
The B2B buyer journey, particularly in the technical professional space, has transformed. At TREW Marketing,…   →   Source: Content Marketing Institute
What’s On Your Y-Axis?
The strategy for any project or business and even our days, weeks and months could…   →   Source: The Story of Telling
8 Ways to Recycle, Repurpose and Aggregate Your Content
Last week Amy Sherman of Cooking With Amy and I did a session at TechMunch San…   →   Source: Will Write For Food
Avoid This Rookie Marketing Habit to Get New Customers Faster
A component of my publishing philosophy is: “Wanting to write something does not guarantee that…   →   Source: Copyblogger
Conference Is Over: 19 Experts Share a Back-to-Work Action Plan
You know a thing or two about content overload. You think of it in terms…   →   Source: Content Marketing Institute
How to Be a Prolific Writer: 6 Stubborn Myths Quashed by Facts
Hayley sighs. If only she had an extra hour in her day … She’d dedicate…   →   Source: Enchanting Marketing
It’s not always easy finding the sweet spot for your freelance business.
I get into conversations with a lot of freelancers, many of them just starting out.…   →   Source: Nick Usborne
Digital Commerce Academy Is Open Again (For a Limited Time)
Can I really earn a living with digital products and services? The answer is yes,…   →   Source: Copyblogger
Designing for Better Analytics: 5 Decisions Web Designers Fail to Make
When I say, “website design,” what comes to mind? Graphic design? Interface design? User experience…   →   Source: Content Marketing Institute
The Visibility Paradox
A bullet point list of tactics to increase your visibility might include; perfecting your elevator…   →   Source: The Story of Telling
A love letter about having, and deserving, good tools (A love letter)
Recently, I got a new computer, the one I’m writing this newsletter on.  It’s a…   →   Source: Charlotte Rains Dixon
Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling
Want to get more creative in your marketing, especially your storytelling? Spend five minutes a…   →   Source: Content Marketing Institute
This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both…   →   Source: Content Marketing Institute
7 Best Practices (and Tools) for Managing Your Remote Content Team
If your brand embraces the work-from-home culture, as 47% of working Americans say they do,…   →   Source: Content Marketing Institute
Why I Prefer a Customer Monologue to a Customer Profile
Can you speak like your prospect? When you struggle to write copy that connects you…   →   Source: HarrisonAmy Copywriting
What Do You Need More Of In Order To Succeed?
If you had to pick one thing you need more of in order to succeed…   →   Source: The Story of Telling


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