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2017 Content Excellence Challenge: The September Prompts
We’re moving toward the end of the year — and it can be easy to…   →   Source: Copyblogger
3 Components to Running a Smooth Content Operation
When it comes to talking strategy and tactics, sometimes we still talk about this industry…   →   Source: Content Marketing Institute
Three Pillars Of Great Branding
There’s nothing extraordinary about the location of the vegetarian Mexican street food restaurant at the…   →   Source: The Story of Telling
Let’s Take “Perfect” Out of Cooking
Look at these two current covers from Saveur and Fine Cooking. Shame on them. The…   →   Source: Will Write For Food
Are Any of These 5 Reasonable (but Wrong) Fears Holding You Back?
Let’s get something important out of the way: It’s okay to have fears. Actually, it…   →   Source: Copyblogger
10 Questions You Should Answer Before Evaluating Marketing Automation Vendors
No matter what size organization you work for, you have decisions to make – or…   →   Source: Content Marketing Institute
How to get into Conversational Copywriting, without faking it.
First, a definition of conversational copywriting. To me, it means writing in the same way…   →   Source: Nick Usborne
Happy Labor Day!
Today is Labor Day in the U.S., a time to celebrate the potency and dignity…   →   Source: Copyblogger
How to Make Money Off Your Art: 3 Things You Absolutely Have to Do
When I was a kid, I dreamed of drawing cartoons like Garfield and The Far…   →   Source: Goins, Writer
How to Network at a Conference: 101 Tips From Marketing’s Best
Editor’s note: You may have missed an earlier version of this article when CMI published…   →   Source: Content Marketing Institute
We And Us
The group of colleagues on a business trip say goodbye as they board their respective…   →   Source: The Story of Telling
Going back-to-school time (A love letter)
The Abundant Writer September 3, 2017 Vol 10. No. 36 Here in the Portland area,…   →   Source: Charlotte Rains Dixon
How GE Gives Recruiting Content a Personality Lift
If you asked a roomful of CEOs 15 years ago what drives competitive advantage, the…   →   Source: Content Marketing Institute
This Week in Content Marketing: Advertising Industry Prepares for Plummet
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both…   →   Source: Content Marketing Institute
Setting Content Free: How Health Catalyst Gets Results With Ungated Content
Editor’s note: Paul Horstmeier is a finalist for 2017 Content Marketer of the Year. We…   →   Source: Content Marketing Institute
The Limitations Of Marketing To Persuade
We assume sales and marketing are simply a case of fulfilling unspoken desires or unmet…   →   Source: The Story of Telling
Grow with Us This Week on Copyblogger
This week, we have three posts to help you grow in various ways — creatively,…   →   Source: Copyblogger
How to Spot (and Use) the Invisible Power of Influence: Interview with Jonah
People want to believe they are good at making their own decisions. From what they…   →   Source: Goins, Writer

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