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Choosing The Customers You Want
More cafes in Melbourne have begun offering a 10% discount to customers who bring a…   →   Source: The Story of Telling
A Quick-Start Guide to Video Content: Become Confident on Camera in 5 Steps
Videos are everywhere. They’re on your Facebook feed, your Instagram wall, and they also come…   →   Source: Copyblogger
Smackdown Content Marketing Secrets From the WWE
My colleague and I first noticed the pattern a year and a half ago. Every…   →   Source: Content Marketing Institute
How to Write a Persuasive Sales Page (Even When You Hate Selling)
Harry scratches his head. He has to write a sales page for his new course.…   →   Source: Enchanting Marketing
Supercharge Your Benefits with Contrast Storytelling
Your copy has to convey the benefits of buying, period. But have you thought about…   →   Source: Copyblogger
A Pivotal Step to Get Past Your Fear of Writing
Have you ever had trouble finding the courage to call yourself a writer? Do you…   →   Source: Goins, Writer
7 Witty Ways to Respond to Negative Feedback on Your Content
Seven years ago, as a naive content marketer with more enthusiasm on my resume than…   →   Source: Content Marketing Institute
What Do You Want Your Brand Story To Do?
What’s the role of storytelling in your business? What are you expecting your brand story…   →   Source: The Story of Telling
On Conflict and Writing (A Love Letter Reprise)
(While I’m away teaching in France for the month, I’m running a few favorite newsletters…   →   Source: Charlotte Rains Dixon
Quick and Dirty Guide for Creating Actionable Content Marketing Personas
Editor’s note: You may have missed this article when CMI published it in 2015. We’re…   →   Source: Content Marketing Institute
This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both…   →   Source: Content Marketing Institute
Kill Your Ambiguous Copywriting
As ambiguous copy obscuring your value? A critical habit was drummed into me long before…   →   Source: HarrisonAmy Copywriting
Ads are Killing the Web: Are You Part of the Problem?
For nearly a quarter century, the digital ad business has been acting like a depraved,…   →   Source: Content Marketing Institute
Why Not Make Something Great?
Like his grandfather, before him, Shane was in the textiles business. He made good socks…   →   Source: The Story of Telling
Simple Tips for a Productive Short Week
How was your long weekend? Or, if you don’t live in the States, how was…   →   Source: Copyblogger
22 Examples From Brands (and Marketers) That are Winning at Content Marketing
At CMI, we’ve always taken our mission of advancing the practice of content marketing seriously.…   →   Source: Content Marketing Institute
Last Day: Get Digital Commerce Academy at the Current Price
Today is the final day to register for Digital Commerce Academy before the doors close…   →   Source: Copyblogger
How We Repeatedly Launch 6-Figure Courses With Just 2 People
We just wrapped up sales for 10x Emails Mastery, a digital self-paced course on writing the…   →   Source: CopyHackers

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