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The Value Of An Internal Brand Narrative
In a commercial world, we use stories tactically to convince and convert prospective customers. We…   →   Source: The Story of Telling
An Italy Writing Workshop on Food and Wine
Ciao! I’m just back in my desk in Oakland, California,  jet-lagged but happy. I’ve been…   →   Source: Will Write For Food
What’s Your ‘Desert Island’ Copywriting Technique? Answers from Our Team
You’ve been shipwrecked on an uninhabited island, somewhere with blue skies and dazzling aquamarine waters.…   →   Source: Copyblogger
Why Your Content Marketing Team Needs a Developer
Most companies that are successful with content marketing typically employ a skilled team of strategists,…   →   Source: Content Marketing Institute
One Ridiculously Easy Way to Enhance the Power of Your Blog Posts
The overall aim of your blog is to help your audience with the issues they…   →   Source: Copyblogger
How to Use Your Content Marketing Strategy to Write a Book
Joe Pulizzi said it best when he wrote, “a book is perhaps the ultimate piece of…   →   Source: Content Marketing Institute
Marketing Discernment
Much of our marketing is designed to convince or convert a customer in the moment.…   →   Source: The Story of Telling
On Regular Practice (A Love Letter Reprise)
(While I’m away teaching in France for the month, I’m running a few favorite letters…   →   Source: Charlotte Rains Dixon
How to Establish the Best Social Media KPIs for Your Content Marketing Goals
For many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing…   →   Source: Content Marketing Institute
This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both…   →   Source: Content Marketing Institute
How to Integrate Guest Blogging Into Your Content Marketing Strategy
Too many content marketing strategies are missing a huge piece of the puzzle and it’s…   →   Source: Content Marketing Institute
More And Better
We make more friends by being a better friend. We do better work by putting…   →   Source: The Story of Telling
The Bold and the Stressful: Smart Ways to Make a Big Move
Sometimes, you just have to muster your courage and do something Big. It might mean…   →   Source: Copyblogger
How to Become a Rockstar: Interview with Manafest
Attending a live concert makes you wonder what it’d be like to stand on stage,…   →   Source: Goins, Writer
8 Big Questions From Content Marketing World to Ask Year Round
Let’s think more like George Lucas. In 1973, he wanted to make a sci-fi movie,…   →   Source: Content Marketing Institute
Does Anyone Really Know You?
Wednesday, 11:22am Rome, Italy (yeah, I’m on vacation) “Wither goest thou, America, in thy shiny…   →   Source: The Rant
Why I Love Broadcasting My Podcast Recordings Live
Seven years ago, I recorded my first live podcast. The process was remarkably simple, even…   →   Source: Copyblogger
Want to Know Why Digital Integrity Matters?
Most of us have probably seen that commercial where the bank security guard stands idly by…   →   Source: Content Marketing Institute


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